S.T.A.R.T. 7: Timing


Know when and how to share

 A very wise man, and friend, Pastor Denny Livingston has taught me that timing is everything, and I wholeheartedly agree. You must pick the proper moment to share your story, video, book, or website. In evaluating your timing, you should consider the most appropriate method.

For example, As of this writing, the majority of PruittWrites eBooks are sold through the Kindle store on Amazon. Initially, our reason for this was no upfront cost. Let’s be honest, in business, cost is a factor. It must not be the only one, but it is one.

We chose this means, not only because of price, but because the market is massive. Our books are on sale in India and the United Kingdom. In addition, there are wonderful promotional tools to aid in the marketing of our products. The format is almost universal in it’s availability across electronic devices.

If design is not your strong suit, seek out experts that can help you to get the most out of your product. Businesses such as Ninety Nine Designs or a freelance Graphic Artist can be a key factor in your success.

Before you publish, post, or upload, seek out input from those you both trust, and have confidence in. If they say it isn’t ready, or it isn’t clear, listen. It won’t hurt if it takes a little longer, but starting to soon countries e detrimental t 

When you start, be prepared to wear multiple hats, and seek as much counsel as you can. Establish in your heart, to continually be a student, don’t allow an expert attitude to rob you from crucial input. Over time, you’ll learn many things, but always remember, there’s more to be learned.

One of the things that you must be committed to, at the start of your journey, is change. Change, not for the sake of change, but for the the success of your goal. Please understand, people confuse methods with message. Your message, your core values, should never change, but your methods are only the means to an end. View them as only a vehicle to carry your message, and when someone provides you with the right opportunity, upgrade your vehicle.

At it’s launch, what is now PruittWrites.com was a free site, now we’re self hosted. I have a technical background so I enjoy serving as the technical crew currently. Still, we seek input on everything from writing to marketing to where we’re planning to go next. As your projects expand, you can take on more help. At first, in their infancy, new projects can require more hands on attention.

We recognize that not all opportunities are upgrades. That new car, (i.e. web technology, piece of equipment, etc.), may turn out a lemon. Test drive it first. If you are thinking about changing something, do a beta version, and then have it evaluated. In television, they always make a pilot before they make a series. 

One of the most important areas of marketing is an email list. This is a way to allow interested people to opt in to a weekly email/newsletter from you. It will give you an accurate idea of the size of your base. 

The statistics will help you learn how to post regularly enough to keep readers interested. I use a plugin that makes this easy. It takes the last four posts, automatically puts them into a preset newsletter template, and mails out each week. 

PruittWrites is still building our email list, and we hope to offer a new tool that will enhance the lives of our readers. Learn what you do that brings the most value to your customers, and then seek to fill that area with important content. 

By valuing your customers, you’ll learn when to launch project a, b, or c.  Over time you can instinctively know what they need, and how to fill it.  Connect with your base, listen to their problems, and fill their need. In so doing, you’ll not only S.T.A.R.T. strong, you’ll finish stronger.  If that is, your timing is right.

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